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Privacy Policy

Last updated: 23rd November 2024

1. Introduction

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from hi-alice.com (the "Site"). We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you how we look after your personal data and tell you about your privacy rights under the General Data Protection Regulation (GDPR).

2. Personal Information We Collect

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

• Name
• Email Address
• Phone Number

Sensitive Information. We do not process sensitive information. All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

3. Legal Basis for Processing Personal Data Under GDPR

We may process your personal data for the following legal grounds:

• Consent: You have given us permission to process your personal data for one or more specific purposes, like sending you marketing information or when you check the box to agree to our privacy policy when requesting a demo.
• Performance of a Contract: Processing is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
• Legitimate Interests: Processing is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not overridden by your interests or fundamental rights and freedoms.
• Legal Obligation: Processing is necessary for compliance with a legal obligation to which we are subject.

4. How We Use Your Information

We use your personal information to:

• Provide, operate, and maintain our website
• Improve, personalize, and expand our website
• Understand and analyze how you use our website
• Develop new products, services, features, and functionality
• Communicate with you, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes
• Process your transactions
• Find and prevent fraud

5. Information Sharing and Disclosure

We may share your information with:

• Service Providers: We may share your information with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
• Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Affiliates: We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy policy.
• Business Partners: We may share your information with our business partners to offer you certain products, services or promotions.
• Legal Requirements: We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.

6. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it.

7. Your Data Protection Rights Under GDPR

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information.

Your rights include:

• Right to Access: You have the right to request copies of your personal data.
• Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you wish to exercise any of these rights, please contact us using the contact information below.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our Service and hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

9. International Data Transfers

Your information may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction.

If you are located outside the Netherlands and choose to provide information to us, please note that we transfer the data, including personal data, to the Netherlands and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

10. Children's Privacy

Our Services are not intended for use by children under the age of 16 ("Children"). We do not knowingly collect personally identifiable information from Children under 16. If you become aware that a Child has provided us with personal data, please contact us. If we become aware that we have collected personal data from Children without verification of parental consent, we take steps to remove that information from our servers.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: privacy@hi-alice.com